Horizons
Expanding the Coachella canvas.
About
Coachella Horizons was a film created in Unreal Engine as part of the 2024 Coachella Canvas campaign. Using Google Maps API, we built a virtual recreation of the Coachella Valley that allowed the camera to fly over mountains, move through the sky, and eventually land at a fan’s home- showing the creativity of the festival from a new perspective.
The virtual set extended beyond the film itself, becoming a toolkit for other content throughout the year. We repurposed Horizons assets for social posts, campaign moments, and additional storytelling, making it a flexible resource within the broader Coachella Canvas strategy.
At its core, Horizons was about connecting the spirit of the desert to the personal worlds of fans. By combining technical innovation with cinematic storytelling, we were able to present the festival’s creativity in a way that felt both familiar and fresh.
Client(s)
Coachella