In the California desert, Snapdragon met Coachella with a shared ambition: to merge cutting-edge chip technology with the cultural epicenter of music. Snapdragon - the processor at the heart of countless devices - became the unseen engine powering a new festival narrative.

Our creative challenge was to humanize performance hardware for a generation that doesn’t think in chipsets, but in moments. To do so, we built a brand film around power and friendship - the festival as a canvas, Snapdragon as heartbeat. Film and content storytelling fused product benefits (battery life) with the sensorial experiences of the festival.