Snapdragon is the processor at the heart of countless devices. Through their partnership with Coachella, Snapdragon needed a way to meaningfully connect with and communicate to an audience at the cultural epicenter of music and creativity. Our challenge was to tell the story of a chip in a way that felt relatable and human - authentic to the festival’s emotional energy while resonating with Snapdragon’s tech-forward community.

Developed in a two-week sprint and produced in just six days, we created a film that humanizes performance hardware through a relatable tale. We built a brand film around the power of friendship - fusing the chip’s battery benefits with the sensorial and emotional experiences of the festival.