For years, Coachella has been a physical pilgrimage. With Fortnite, it became a digital universe, allowing millions worldwide to step inside the festival’s spirit while at home. Our task was to distill what makes Coachella magic - the music, creativity, style, and play - and translate it into an interactive space that feels authentically both Coachella and Fortnite.

From 2022-2025, we transformed Coachella into an immersive digital festival ecosystem, creating music‑reactive worlds, interactive style, and high‑fidelity experiences that brought the desert magic to players everywhere.

In 2023, Coachella Island became a vibrant, ever‑open hub inspired by the Polo Fields, combining musical mini‑games and portals into the wider Coachella universe; over five million players visited in its first week.

In 2024, Sahara Island, modeled on the iconic Sahara Tent, introduced remix rooms, beat‑mapped gameplay, and a breakthrough interoperable pipeline that embedded 3D assets from live performances by artists like Grimes and DJ Snake into the virtual realm—blurring the line between physical and digital in a deeply immersive way. A Festival‑wide takeover of Fortnite’s new Jam Stage mode brought iconic desert landmarks into the game, letting players perform on a Coachella‑styled main stage. Layered on top, new Coachella‑inspired cosmetics, accessories, emotes, and artist jam tracks crystallized festival style into the metaverse.

In 2025, Coachella Pillars introduced a festival-inspired theme on top of a popular game mode.