We’re proud to serve as the creative studio for Coachella’s partnership with Epic Games. Across four years, we’ve led creative direction and strategy across all activations, including three UEFN experiences, 47 festival-themed cosmetics, a takeover of Fortnite Festival, and innovative extensions at the physical festival harnessing the capabilities of Unreal Engine - resulting in over 5.6 million plays, 64 festival artist collaborations, and features in Time Magazine, Variety, Billboard, and Rolling Stone.

Our task was to distill what makes Coachella magic - the music, creativity, style, and play - and translate it into a brand within interactive space that feels authentically both Coachella and Fortnite.

In 2023 we launched Coachella Island - a vibrant, ever‑open hub inspired by the Polo Fields, combining musical mini‑games and portals into the wider Coachella universe - all set to a custom mix by Porter Robinson.

In 2024, Sahara Island, modeled on the iconic Sahara Tent, introduced remix rooms, beat‑mapped gameplay, and a breakthrough interoperable pipeline. Utilizing Unreal Engine, we took 3D assets from the live performance visual packages of Grimes and DJ Snake and turned them into games in our UEFN island as well as broadcast augmented reality moments on the Coachella YouTube livestream - connecting real and virtual worlds in a whole new way.

A Festival‑wide takeover of Fortnite’s new Jam Stage mode brought iconic desert landmarks into the game, letting players perform on a Coachella‑styled main stage. Layered on top, new Coachella‑inspired cosmetics, accessories, emotes, and artist jam tracks established the festival’s gamified brand.

In 2025, Coachella Pillars introduced a festival-inspired theme on top of a popular game mode, bridging the gap between the platform's most dedicated users and the most passionate Coachella fans. Players engaged in an epic battle of the bands set inside re-imaginations of iconic festival stages, music, and art - with the goal of taking the Coachella Main Stage.

The future of brand storytelling is interactive, immersive, and cross-platform - our work with Coachella and Epic Games has allowed us to play at this intersection and innovate new means of playful engagement.