Across four years, Cenima has led creative direction and strategy for Coachella's partnership with Epic Games.

The holistic campaign included three UEFN Fortnite Islands, 47 festival-themed cosmetics, a takeover of Fortnite Festival, and innovative extensions at the physical festival harnessing the capabilities of Unreal Engine - resulting in over 5.6 million plays, 64 festival artist collaborations, and features in Time Magazine, Variety, Billboard, and Rolling Stone.

Our task was to distill what makes Coachella magic - the music, creativity, style, and play - and translate it into a brand within interactive space that feels authentically both Coachella and Fortnite.

Each year introduced a new expression of the world. Coachella Island opened as an always-on hub inspired by the Polo Fields, combining music-driven mini-games and portals into the wider Coachella universe. Sahara Island followed, reimagining the iconic tent as a playable space - introducing remix rooms, beat-mapped gameplay, and a shared Unreal Engine pipeline that connected live performance visuals to in-game experiences and broadcast AR on the Coachella livestream.

Beyond standalone islands, the partnership expanded across Fortnite itself. A festival-wide Jam Stage takeover brought desert landmarks and a Coachella-styled main stage into the game, while cosmetics, emotes, and artist tracks established a playable brand system. In 2025, Coachella Pillars layered festival themes onto a core game mode - bridging dedicated Fortnite players and Coachella fans through competitive, music-led play.