Coachella Quests introduced a new way to play at the festival, blending story, game mechanics, and blockchain into a fan-first experience. Through a mobile mini-game, fans could earn points and rewards by exploring both the physical festival and its virtual touchpoints.

At the heart of the system were Canvas Cards, personalized passports where fans collected Stamps by completing Quests. Each Stamp unlocked points and rewards, while also becoming a permanent record on the blockchain, transforming festival moments into lasting digital mementos.

Quests invited fans to travel across platforms, from festival grounds to mobile apps and interactive online spaces, each offering unique challenges and discoveries. The result was a festival journey that scaled with participation: the more fans explored, the more they unlocked, creating a personalized layer of progression and play.

By introducing blockchain-backed collectibles, Coachella Quests gave fans a new way to commemorate their experience while also laying the groundwork for future personalization: an interactive layer that evolves with each edition of the festival.